• Copywriting
  • Editorial
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Sarah Weir

creative copywriter & editor

  • Copywriting
  • Editorial
  • About
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Burt’s Bees
BurtsBees.com homepage copy and brand values

Neiman Marcus Clean Beauty

Neiman Marcus
Clean beauty initiative

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Neiman Marcus
Digital Shoe & Handbag campaign: email assets

Giftofgoodskin

Neiman Marcus
Gift of Beauty holiday event marketing materials

NMAd

Neiman Marcus
Advertisement

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Victoria’s Secret
Fragrance launch tagline copy

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PINK
Creating the scent experience for body mists on e-commerce

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PINK
"Find your scent" quiz for digital showcase of body mist category
Click for full quiz

PINK
Promotional video for launch of new product line centered around Coconut Oil

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PINK
Beauty homepage

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PINK
Beauty homepage

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PINK
One Swipe product copy

PINK ALL A DREAM Body Mist Blonde Coconut & Exotic Blooms Chasing dreams and taking names. Spritz. Love. Repeat.

PINK
ALL A DREAM
Body Mist
Blonde Coconut & Exotic Blooms
Chasing dreams and taking names.
Spritz. Love. Repeat.

PINK SCRUB DOWN Smoothing Body Scrub  On back: Buff away dry skin in flash. Coconut Oil and Sugar Crystals gently polish and smooth. Hello, healthy glow.  Trending and Trusted: We’ve infused super-luxe, skin-loving Coconut Oil, one of nature’s most …

PINK
SCRUB DOWN
Smoothing Body Scrub

On back:
Buff away dry skin in flash. Coconut Oil and Sugar Crystals gently polish and smooth. Hello, healthy glow.

Trending and Trusted:
We’ve infused super-luxe, skin-loving Coconut Oil, one of nature’s most powerful ingredients into our must-have Bodycare. The secret to Coconut’s legendary status? Fatty Acids— weird name but mega softening—for glowing, healthy-looking skin

PINK MELT DOWN Fizzy Orange Cooler Bath Bomb The Bomb! Inspired by your fave summer pops, these scented shea-infused fizzies melt in your tub, not down your hands.  HERE'S HOW: Unwrap, and when your tub is about halfway full, place it under running …

PINK
MELT DOWN
Fizzy Orange Cooler Bath Bomb
The Bomb! Inspired by your fave summer pops, these scented shea-infused fizzies melt in your tub, not down your hands.

HERE'S HOW:
Unwrap, and when your tub is about halfway full, place it under running water to activate the fizz. Swish water around until it's completely dissolved. Hop in and pamper it up!

PINK SELFIE SKIN Coconut Oil Nourishing Sheet Mask You find the good light, we'll get your skin right. No filter required.

PINK
SELFIE SKIN
Coconut Oil Nourishing Sheet Mask
You find the good light, we'll get your skin right. No filter required.